Texas Governor Greg Abbott

Advance The Line.

Two spots, a full-length ad and a shorter cut, made to increase turnout among Black and Hispanic voters, running on national TV and targeted digital platforms.

Project Facts

Role: Creative Director

Deliverables: Full-length spot and short cut (30 sec)

Channels: National TV, Facebook, Instagram, X, Youtube, Hulu, Peacock, Paramount, and other digital streaming platforms. Year: 2026

The Brief: Reach Black and Hispanic voters and motivate them to vote, with creative that stands out in a crowded election season.

The Execution: As Creative Director I set the direction of both spots myself. I moved the work away from a typical political tone toward an inspirational one about resilience and pushing forward despite adversity, so the message connected on a personal level. I delivered a full-length spot and a shorter cut built for targeted digital placements.

The Outcome: Both spots ran on national television, digital streaming platforms, and social media platforms. Resulting in 20M views, and a 95% Completion rate.

Move Over.

Slow Down.

A statewide first-responder safety campaign, built across three agencies on a $50K distribution budget. Hero video: youtu.be/ySVOijhFt40

Project Facts

Partners: Texas DPS, TxDOT, Texas National Guard

Role: Concept, creative direction, production

Year: 2024

The Brief: Drivers were striking first responders stopped on the side of Texas roads. The state needed one clear message that every driver would see, with almost no paid media budget.

The Execution: I led the concept, creative direction and production, and aligned Texas DPS, TxDOT and the Texas National Guard behind a single message. State-owned channels carried most of the distribution, stretching a $50K budget statewide.

The Outcome: The campaign ran statewide, giving three agencies one shared voice on roadside safety. This resulted in an 24% decrease is in first responder roadside casualties.

Work to Be Proud of

  • NASDAQ CLOSING BELL

  • PEACE OFFICERS MEMORIAL

  • EDUCATION RALLY

  • TEXAS FIRST FAMILY PORTRAIT